FIELDS & FACILITIES ZCARD MAP

The Arlington Heights Park District had gone through a slow (but steady) rebrand and we were finally finding our voice. Fun, friendly, innovative, playful. The map that we had been handing out to patrons was no longer fulfilling that role.

Locations were outdated and items were missing. The map needed to be updated and gel with the look and feel we wanted to portray to the community. We worked with Cinder Design, Co out of Schenectady, NY to develop a illustrative map within a 3 month timeline. Let me tell you, they nailed it. 

However, this page isn't about Cinder (sorry, guys). The AHPD Safety Coordinator had need for a map that just highlighted our fields and facilities/safety tips. We wanted something staff could carry in their back pocket, throw in their glove box and easily reference.  

 

MY ROLE
Art Direction
Graphic design

ORIGINAL DESIGN TEAM
Cinder Design, Co. NY

Production
ABC printing, chicago

ORIGINAL MAP TIMELINE
Aug. '16-Nov. '16

ZCARD VARIATION TIMELINE
June 2016