NEW RESIDENT KIT

Any new resident to Arlington Heights, can go to ahpd.org and fill out a "New Resident Packet" request. The goal of the packet/kit is to introduce any new resident to the features, programs and facilities that the Arlington Heights Park District has to offer. This includes 58 parks, 6 community centers, 2 tennis clubs, 2 golf clubs, 1 driving range and a historical museum. Throughout the year, the Arlington Heights Park District programs over 5000 classes and puts on 10-15 free events for the community.  

We updated the packet in 2008 with a folder and flyers about the district. While more cohesive then the previous packet, it no longer fit our needs/brand. Inspired by stitchfix, barkbox and many others... we wanted to create a box that would delight surprise our new patrons.  We also revamped the online page to include videos, quick links and more. Launching December 1, 2016. 

 

MY ROLE
ART DIRECTION
Graphic design

COPYWRITER
ANITA PACHECO

PRoduction
ABC PRINTING, CHICAGO


PREVIOUS

OBJECTIVE

We needed up to update our welcome packet for new Arlington Heights Residents. After revamping our map, we knew we wanted to do something special. We also wanted to be able to hand these out to realtors and the village so that way new residents that don't reach out to us directly could access all the the Park District has to offer. 

DESIGN INSPIRATION

We were inspired by Stitchfix, Barkbox, etc. We want the resident to be delighted when they receive this package. We sourced Zcards, packages, etc. 

CREATIVE

Everything is centered around our brand "Plan to Play Every day." 

  • Adult Coloring Books/Did you know facts
  • Seed Packets
  • Zcard Map of Facilities/Features
  • Coupons to try out our programs/events
  • Compass/Magnifying glass
  • Scavenger Hunt/10 fun facts

RESULTS