MY ROLE
ART DIRECTION
GRAPHIC DESIGNER

CREATIVE INPUT
ANITA PACHECO

PRODUCTION
AMERICAN LITHO - MILWAUKEE

BROCHURE DESIGN

This right here is the largest resource ANY park district has; it generates a majority of the revenue for the district. As Arlington Heights Park District is one of the largest park districts in the state of Illinois (52 parks, 3 golf facilities, 2 tennis clubs, 6 community pools/waterparks and a museum), my job is to make the catalog easy to read, fun and friendly. 

Every year, the Arlington Heights Park District redesigns it's program guide series to a new theme. Below are my 3 most recent series.

  • Every April, I design two full cover series concepts and present to the directors of the AHPD. 
  • Some years, I am able to use the second concept as the following years theme. 

I've been designing catalogs for close to 10 years, it's something at this point I can do in my sleep. I'd like to think I am a page layout ninja, but I speak, style sheets, nesting and love love LOVE figuring out a new way to do something. 


2015-2016 DESIGNS

THEME: "PLAN TO PLAY EVERY DAY"

  • Each book is door to door delivered to our residents (36,000 households) - a process I coordinate from start to finish. 
  • Fun fact: This series also culminated with our 90th anniversary. Each cover design as a "90" hidden within it... some easier to find than others. 
AHPD-410.jpg

2014-2015 DESIGNS

THEME: "Where will THIS season take you?"

  • Each book is door to door delivered to our residents (36,000 households) - a process I coordinate from start to finish. 
  • This cover series won "2015 IPRA Agency Showcase - Integrated Photography" 1st Place. 

2013-2014 DESIGNS

THEME: "CREATIVITY UNLEASHED"

  • Each book is door to door delivered to our residents (36,000 households) - a process I coordinate from start to finish.
  • Inspired at the time by Oprah's chalkboard magazine cover.   
  • This cover series won "2014 IPRA Agency Showcase - Integrated Photography" 1st Place.